Complex products need structure before they need screens.
I help product teams and digital agencies define what they're building before design starts.
Through structured workshops, I turn competing opinions and messy requirements into a clear, shared picture of the product everyone can work from.
UX STRATEGY AND DISCOVERY SPECIALIST
THE PROBLEM
When everyone sees the product differently, the design pays for it.
Good discovery produces outputs. But outputs aren't the same as shared understanding. The sitemap gets built. The wireframes get drawn. And somewhere along the way, everyone realizes they had a different picture of the product in their head.
You might recognize it as:
→ The design is done but the client says "that's not what we meant"
→ Developers keep surfacing requirements nobody discussed
→ The team keeps having the same alignment conversation, over and over
→ Nobody can clearly explain what the product actually is
WHAT I DO
One workshop. A shared model. Everyone on the same page.
I run structured workshops that give your whole team, including your client, a shared model of the product before design starts.
Using a method called Object-Oriented UX, or OOUX, we map out the core pieces of your product together. The objects people care about, how they connect, and what users need to do with them.
The result is something everyone in the room helped build and can point to. That changes the whole dynamic.
→ Clients feel heard and can see their thinking reflected back
→ Designers know what they're building before they open a tool
→ Developers understand the structure from day one
→ Your team builds from a foundation, not from assumptions
HOW IT WORKS
Simple to add. Hard to work without.
I adapt to your existing process, adding the structural layer that makes everything else faster.
1
We start with what you already have
Research, stakeholder input, existing products, or just a vision. Whatever the team is working from, we start there.
2
I facilitate a structured workshop
Your team and your client in the same room. We map the product's core objects together in real time, in sessions that run alongside your existing discovery activities.
3
You walk away with a shared object model
A clear, visual picture of the product that everyone helped build. Your designers wireframe from it. Your developers architect around it. Your client recognizes themselves in it.
4
Your team takes it from there
I hand off the deliverables and step back. You keep doing the work you're known for, just with a better foundation under it.
“If you have a complex system or project that needs clarity, vision, and creativity, Allie is your person.”
Kaci Kai
Senior Director of Communications
WHO THIS IS FOR
Two ways to work together.
DIGITAL PRODUCT AGENCIES
Your discovery.
My structural layer.
You already run discovery. I add the piece that turns your research into a model your designers and developers can build from. I work alongside your team, not instead of it.
IN-HOUSE PRODUCT TEAMS
Get aligned before design begins.
If you're starting something complex and need everyone in the room to see the same picture before design starts, this is where I come in.
I work best on domain-heavy projects and enterprise software. Any project where someone in the room can't clearly explain what the product is.
Let's talk about your next complex project.
Whether you're an agency looking for a discovery specialist or a product team trying to get aligned before design starts, I'd love to hear what you're working on.
We'll figure out if it's the right fit. No pressure.