About
I'm a UX strategist and researcher with 10+ years of experience working on complex digital products. From healthcare platforms to enterprise software to nonprofit websites.
I've spent my career embedded in product teams doing the work myself—user research, stakeholder interviews, journey mapping, wireframes, design. I know what it takes to move a project from a messy set of requirements to something people can actually use. And I know where things tend to fall apart.
That experience is what led me to specialize in the early part of a project, when there's a lot of input but not yet a clear picture of what's being built. I've been on the design side when that clarity was missing. I've felt the cost of it firsthand. That's why I focus on closing that gap before anyone opens a design tool.
I use a method called Object-Oriented UX, or OOUX, to run structured workshops during discovery phases that turn that complexity into something a whole team can see and work from.
I work in two ways.
I partner with digital product agencies as a discovery specialist, coming in during the discovery phase to run workshops alongside their existing process.
I work directly with product teams who need that same clarity before design begins.
I'm a certified Advanced OOUX Strategist and Consultant, a strategic partner at OOUX Labs, and co-host of the YouTube channel OOUX We Did It Again with Sophia Prater, the creator of Object-Oriented UX and the ORCA process—which stands for Objects, Relationships, CTA, Attributes.
Abstract art
To balance my screen work, I create large, colorful shapes on magnetic backdrops. This playful, hands-on approach complements my structured UX practice. It’s less about the final piece and more about exploring movement, composition, and interaction.
Follow my projects Instagram for videos of the shapes in motion and behind-the-scenes looks at my process.
Contact me at Allieofisher@gmail.com to discuss creative collaborations.
