I help teams design clear, intuitive software and I create interactive art with colorful, magnetic shapes.
Allie Ofisher
UX DESIGNER + ABSTRACT ARTIST
As one of the leading experts in applying Object-Oriented UX (OOUX), I divide my time between consulting with product teams, teaching OOUX, and co-hosting the YouTube channel "OOUX We Did it Again". I've helped launch everything from non-profit websites to large scale digital tools for Fortune 500 companies.
The more time I spent designing and collaborating with teams, the more I noticed something important: when teams struggled to create easy-to-use websites and apps, it wasn't because they lacked talent or effort. It was because they weren't speaking the same language or sharing the same understanding of what they were building.
In 2020, I embraced a different UX approach by integrating Object-Oriented UX (OOUX) into my process. What started as a personal tool for my own process, evolved into a collaborative framework that transformed the teams I worked with.
User experience design
“If you have a complex system or project that needs clarity, vision, and creativity, Allie is your person.”
Kaci Kai Senior Director of Communications at E3 Alliance
Abstract art
To balance out my screen-based work, I create large, colorful shapes on magnetic backdrops. It’s a playful, hands-on complement to my structured UX practice. Less about the final result, and more about exploring movement, composition, and interaction.
Follow my daily explorations on Instagram where I share videos of the shapes in motion and behind-the-scenes glimpses into how I make them.
